I spent three years living in the South of France with my family. So much of it was perfect.
Walk the kid to school. Hit the gym. Stop by the market on the way home. Sen would make lunch, and by one o'clock, the afternoon was wide open—a dip in the sea, a glass of rosé at our favorite café, the golden light doing what golden light does in Nice.
I was earning a living. I was present for my family. I was free.
But I wasn't building anything.
Work was organic, a little here, a little there. Some weeks were productive, some weren't.
I just didn't have a real business strategy. And without a strategy—or any kind of entrepreneurial roadmap—you default to comfort. Not laziness. Comfort. There's a difference, but the result is the same: you stay exactly where you are.
I remember saying to Seneca one day, "Man I wish I could find someone who could just look at my entire business—website, clients, products/services, messaging—and tell me what. To. Do."
I earned around $90,000 that year. Not bad.
But I knew—somewhere underneath the rosé and the sunshine—that I was leaving a lot on the table. Not just money. Direction. Momentum. The feeling that I was actually moving toward something instead of just floating through beautiful days.
Why Every Entrepreneur Needs a Clear Business Strategy
When I came back to the States, I decided that with this new chapter, I'd turn a page in my business as well.
So I built something. Deliberate.
I sat down and built my own Blueprint.
I dumped everything in. My bio, my values, my finances, my offers—what was working, what wasn't, what I didn't want to do anymore, the things I refused to compromise on.
I interviewed 24 of my students and clients—took them to coffee and asked them what they actually saw in my work. Some said I was a great yoga teacher. Others said something deeper: "It's not what you do. It's who you are."
I processed all of it—testimonials, website traffic, products sold, revenue numbers, the whole picture—and what I developed was a living document that saw me more clearly than I'd seen myself in years.
It wasn't magic. It was organization.
All the pieces had been there the entire time. The experience, the skills, the relationships, the offerings. They just weren't organized into anything coherent.
My Business Blueprint gave me a map. A custom business roadmap.
The Hidden Cost of Not Having a Business Blueprint
This map showed me what I was undercharging for, what I was over-investing in, where I was hiding behind admin work instead of doing the things that actually move a business forward—writing, speaking, creating, connecting.
It even called out my pattern of getting projects 90% done and then chasing the next shiny thing.
Most entrepreneurs don’t lack talent.
They lack strategic structure.
And then the wild part: I followed the plan. I actually followed it. All skepticism aside, just followed it. And the direction turned into actual students served, actual lives impacted, actual dollars in my pocket.
Not overnight, but steadily and unmistakably.
Why Strategy Must Come Before a Website
Now, I do this for other people.
I offer a Business Blueprint. It's not a template. It's not pre-fab. It's your customized strategy to take you from where you are to where you want to be.
It starts with a detailed questionnaire you fill out. Then I personally interview you. It's me—absorbing everything about you and your business and sitting with you, face-to-face for 90 minutes, reading between the lines of what you say and also what you don't say. Then I build building something for you that reflects back to you exactly who you actually are, not just what looks good on paper. It's a 50–60 page document custom-tailored to you.
One of my clients came to me after paying someone else $5,000 to build her a website. But she didn't get a website. What she got was an empty template—barely populated, nothing personal, no strategy behind it. She was five grand poorer with nothing to show for it. I told her we needed to start with the Blueprint, because a website without a strategy is just a digital business card nobody asked for.
Her Blueprint was a revelation. It revealed who she actually was, how she was different from everyone else in her field, exactly what to charge, who to serve, and what to stop doing immediately. From there, everything else—the site, the pricing, the marketing, even her boundaries with her clients—had a foundation to stand on. In just one month of following the Blueprint, she's thriving more than she had in years.
That's what the Blueprint does. It's not coaching. It's not a pep talk. It's a mirror, one that shows you who you are. It's a map that shows you where you're going, and a plan that shows you how to get there.
Here's what I want you to know:
This Friday, February 28, is the last day the Business Blueprint will be available at $997. On March 1, it goes to $2,000—and it's staying there.
I'm not raising the price because of some marketing tactic. I'm raising it because the work is worth it, because every person I've done this for has told me it was worth many times what they paid, and because I spent too many years undercharging for things that genuinely change the trajectory of people's businesses and lives.
If you've been thinking about it, if you've been curious, if you need help, this is the week.
What the Business Blueprint Includes
Here's what you get:
Pre-work deep dive to understand your business before we ever get on a call
90-minute intensive session focused on positioning, pricing, audience, offers, and strategy
Comprehensive written Blueprint, 50–60 pages, delivered within five business days—your roadmap for the next 12 months and beyond
Blueprint Review interview to walk through the plan together and discuss next steps
Let's talk.
No pressure. If it's right, it's right. If not, namaste.
If you decide to continue working with me afterward, your $997 investment rolls directly into any private mentorship program so the Blueprint acts as a solid foundation for everything else that comes next.
I'll honor February pricing for anyone who books a discovery call before March 1st.
I so wish I'd had this years ago. I'd be much further along. But I'm glad I have it now—and I'd love to offer it to you.
Namaste,
FAQ: Business Blueprint & Business Strategy
What is a Business Blueprint?
A Business Blueprint is a customized business strategy document that clarifies your positioning, pricing, target audience, offers, and long-term growth plan. It serves as a strategic roadmap for entrepreneurs.
Why is business strategy important before building a website?
Without a clear business strategy, a website lacks direction and conversion power. Strategy defines messaging, pricing, positioning, and audience before design ever begins.
Who is the Business Blueprint for?
It’s designed for entrepreneurs, service providers, creatives, and consultants who feel unclear, underpriced, or strategically stuck.
How long does it take to see results?
Clarity is immediate. Revenue growth follows execution of the plan.